European Institute of Management and Finance | Financial Promotion
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Financial Promotion

Promotion of Financial Products – a Regulatory Approach

Regulators around the world have struggled to improve the accuracy, clarity and fairness of financial advertising. In one sense, marketing and compliance as subjects do not fit. One is dynamic and seeks new media and ideas all the time while the other lays down almost universal standards into which marketeers have to fit their ideas. This course tries to bridge the gap, drawing on practical examples where things have not always gone as well as they might have done. The core rules here are in MiFID 1 and its Implementing Directive, soon to be replaced if largely reproduced in MiFID 2. We will look also at how some regulators have approach digital media and some of the issues to which it gives rise.

Expected Outcomes:

  • Learning how MiFID regulates promotions
  • The ability to apply fair, clear and not misleading to practical problems
  • Gaining an understanding of the different MiFID elements
  • Learning to review promotions and their impact
  • Having some ideas about how one can manage the risks involved

Seminar Content:

  • What is a promotion and the extent to which it matters
    Fair, clear and not misleading under MiFID
    Retail, professional and eligible counterparties
    Communications to professional advisers
    Compulsory content about capital and income risk
    Past performance
    Other formality requirements of MiFID
    The application of the rules to digital media
    Systems and controls as applied to promotions

Who should attend:

Marketing, Compliance, Risk Management, Management, and Technical. People involved in the task of promoting financial products and in need to understand the different roles and responsibilities, as well as their regulatory constraints.

DATE: 16 May



LOCATION: CMS Training Center, Limassol

TIME: 09:00 – 15:30

FEES: €250 +19% VAT


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Registration Form

Download Registration Form

You can register by sending the completed registration form above to or via fax to 2227 4475. If you need help completing the form, please give us a call at 2227 4470

In-House Training

If you would like to discuss bringing this or another topic to your organization on an in-house basis please call us at 22274470 or email us at


Adam Samuel

Adam Samuel is a lawyer qualified in the UK and the USA. For the last 21 years, Adam has run his own training and consulting business, helping out regulators in three continents on customer-facing issues. He has the qualifications required of a financial, mortgage and equity release adviser and the UK CISI compliance diploma. Adam wrote the only book on consumer financial services complaint handling in the UK and a guide to the SFC Code for Intermediaries in Hong Kong. The Gibraltar Supreme Court followed his expert evidence in van Geens v. Jyske Bank on product risk, compliance and advice standards around the world. Adam has broadcast on a number of BBC domestic and World Service programmes, including the national news on financial services compliance and banking issues.