European Institute of Management and Finance | Financial Promotions
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Financial Promotions

Financial Promotions

Financial promotion is the term commonly described where a person, acting in the course of business, communicates an invitation or an inducement to engage in investment activity. Financial promotions must be fair,  clear and not misleading manner. The Financial Conduct Authority (FCA) regulates advertising for financial services products which include investments, payment services and e-money.


Financial promotions remain high on the regulatory agenda. The FCA continues to exercise outcomes – based approach for firms to challenge efficiently and effectively their oversight and monitoring of any advertising. The Regulator has published several papers and highlighted the relationship between financial promotions and complaints as well as discussing how behavioural science supports the recognition of a misleading advert.


The purpose of this session is to give delegates an understanding of how financial promotions are an inherent part of bringing the commercial product and the client together to transact business. The workshop will examine the requirements and explore the organisational arrangements that firms will need to consider.



Training Objectives


This one workshop will provide delegates with an overview of the regulatory requirements and impact assess what these requirements practically mean for firms UK firms impacted by the Financial Promotions requirements.  The workshop will explore the risks that firms will need to consider how to maintain compliance with the requirements particularly during times of economic and political change.


Attending this workshop will enable you to:

  • Explain the definition of a financial promotion and explore financial promotions and adverts.
  • Demonstrate the meaning of Fair, Clear and Not Misleading.
  • Recognise the key differences between financial promotions and other communications.
  • Clarify the principal rules applying to financial promotions for retail clients.
  • Explore a supervisory approach to financial promotions.
  • Demonstrate practical examples from EU National Competent Authorities enforcement actions and case studies.
  • Explore how firms manage outsourcing risk and due diligence with third parties.
  • Explain a framework to practically manage regulatory change within your organization to for meeting regulatory expectation.



Training Style


This workshop is designed to be participative throughout. The agenda will combine key formal presentations, case studies and syndicate discussion sessions. There will be ample opportunity for delegates to benchmark experiences with industry peers and raise issues of most concern to their organisation, either confidentially or in open session.



Who should attend


This workshop will be of benefit to anyone who is likely to be affected by the changes to be brought in by Financial Promotions, including senior management, legal, compliance, third line assurance and those employees at the coalface.