European Institute of Management and Finance | Marketing Communication in Financial Services
52571
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Marketing Communication in Financial Services

Marketing Communication in Financial Services

 

The seminar focuses on the proper presentation and provision of information to clients in the form of marketing and communications through tied agents, affiliates, and representative offices, in order to be compliant with the regulatory expectations. The seminar will provide practical assistance on how to properly communicate with clients.

 

 

Training Objectives

 

By the end of the programme, participants will be able to:

  • Apply regulatory requirements, with regards to marketing communication, in practice
  • Distinguish the difference between the varying forms of communication
  • Learn how to review and approve marketing materials
  • Apply proper monitoring techniques
  • Understand how to communicate with clients through tied agent, affiliate and representative office

 

 

Training Outline

 

Provision of information to clients and potential clients

  • General Requirements
  • Legislative Requirements

 

Marketing Materials and its approval

 

Risk Warning

 

Communication with clients through

  • Tied Agent
  • Affiliates
  • Representative Office

 

Investment Advice and Investment Research

 

 

Training Style

 

The course clarifies the regulatory requirements regarding the provision of information to clients or prospective clients regarding investment and ancillary services.

 

It assists Investment Firms and any involved party to meet their obligations in order to act in the best interest of the client.

 

 

Who should attend

 

  • Compliance officers
  • Sales Agent
  • Customer Support Representative
  • Retention Officer
  • Other front facing staff who are involved in the provision of information and/or marketing communication to clients or potential clients as per CySEC Circular C181
  • Internal Audit
  • Marketing Managers and Officers