European Institute of Management and Finance | Marketing Communication in Financial Services
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Marketing Communication in Financial Services

Marketing Communication in Financial Services


The seminar focuses on the proper presentation and provision of information to clients in the form of marketing and communications through tied agents, affiliates, and representative offices, in order to be compliant with the regulatory expectations. The seminar will provide practical assistance on how to properly communicate with clients.



Training Objectives


By the end of the programme, participants will be able to:

  • Apply regulatory requirements, with regards to marketing communication, in practice
  • Distinguish the difference between the varying forms of communication
  • Learn how to review and approve marketing materials
  • Apply proper monitoring techniques
  • Understand how to communicate with clients through tied agent, affiliate and representative office



Training Outline


Provision of information to clients and potential clients

  • General Requirements
  • Legislative Requirements


Marketing Materials and its approval


Risk Warning


Communication with clients through

  • Tied Agent
  • Affiliates
  • Representative Office


Investment Advice and Investment Research



Training Style


The course clarifies the regulatory requirements regarding the provision of information to clients or prospective clients regarding investment and ancillary services.


It assists Investment Firms and any involved party to meet their obligations in order to act in the best interest of the client.



Who should attend


  • Compliance officers
  • Sales Agent
  • Customer Support Representative
  • Retention Officer
  • Other front facing staff who are involved in the provision of information and/or marketing communication to clients or potential clients as per CySEC Circular C181
  • Internal Audit
  • Marketing Managers and Officers