THE ESSENCE OF BUSINESS STRATEGY: HOW TO BE AMBIDEXTROUS
A rare breed of companies such as Apple, Singapore Airlines and Amazon manage to balance competing demands such as high levels of quality and innovation together with very low cost levels, a capability known as ambidexterity. This capability leads to competitive advantage that cannot be easily imitated, and to outstanding performance. This talk examines what is ambidexterity in business strategy, how leading organisations have accomplished this feat, and derives lessons for companies seeking to be ambidextrous. We will draw examples from on-going research in a number of organizations including the above, as well as NASA, Toyota and Xerox PARC
"A key distinguishing factor of effective leaders and strategic thinkers, is the ability to recognize both tensions as well as complementarities; and think in an integrative, both/and perspective rather than a binary, either/or manner. Great strategists find ways to balance competing objectives through particular organizational and strategic choices; that is, they think and act ambidextrously."
Prof. Loizos Heracleous
Loizos Heracleous holds a Chair in Strategy and Organisation at Warwick Business School, and is an Associate Fellow of Green Templeton College and the Said Business School at Oxford University. He earned his PhD from the University of Cambridge. In 2013 he received a DSc (honorary doctorate) for lifetime contribution to knowledge. Loizos’ fields of expertise lie in strategic management, change leadership, corporate governance and organisation development. He is an experienced executive development practitioner, having worked with senior managers of blue chip corporations over the last 20 years.
Loizos serves on the editorial boards of several leading management journals including the top empirical management journal, the Academy of Management Journal, and the top management theory journal, the Academy of Management Review. His work has been honoured by three best paper awards from the US Academy of Management, in addition to a number of other awards. Loizos’ current research examines ambidexterity and the challenges of achieving it at NASA, Amazon, Xerox PARC and other organisations. More information can be found on Loizos’ webpage at www.heracleous.org and on his Twitter feed @Strategizing. He can be contacted at firstname.lastname@example.org
He has authored six books and over 60 articles. His work has been published in leading journals including the Academy of Management Journal, Academy of Management Review, MIS Quarterly, Strategic Management Journal, Journal of Management Studies, Organization Studies, Human Relations, Harvard Business Review and MIT Sloan Management Review. Loizos serves on the editorial boards of top management journals including the Academy of Management Journal, the Academy of Management Review, the Journal of Management Studies and Human Relations. He is a member of Cambridge Alumni in Management, Oxford Business Alumni, the Academy of Management, and the European Group of Organisation Studies.
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