Professionals need to have knowledge on financial promotions as well as an understanding on appropriateness, and as such, this workshop is predominantly about financial promotions although it has a brief section on appropriateness to deal with the fact that high risk or complex products sold without advice are subject to questioning and risk warnings on the subject.
The workshop looks at the compliance aspects of all types of adverts from old-fashioned newspaper and poster advertisements to websites and modern digital media, as well as covering the Cyprus Advertising Regulation Organization’s Code.
Training Objectives
By the end of the programme, participants should be able to:
Apply the rules contained in MiFID 2 and Article 44 of the Delegated Directive to promotions
Appreciate the role played in advertising by the Cyprus Advertising Regulation Organization’s Code, ordinary law and good taste
Identify an image advert or non-promotional communication
Disclose risks involved in investments
Understand the core systems and controls and risk management needed for financial promotions
Training Outline
Introduction
Materials covered
Definition of a promotion
MiFID Principles
Article 44 rules on financial promotions
Examples of the law, good taste, internal procedures and the application of the Advertising Code away from MiFID
MiFID II and Article 44
Image adverts
Fair, clear and not misleading
Disclosure generally and risks
CFD risk warnings
Bank deposit risks (for bank staff only)
Meaning of prominence
Comparisons, pricing claims and tax
Past, simulated and future performance
Digital media
Particular promotional issues with social media
Websites
Other internet issues as requested
Governance and Systems
Governance
Risk management
Records
Product management information
Appropriateness
When appropriateness testing is required
Meaning of non-advised and products covered
Questioning and methods
Risk warnings and their impact on whether to accept business
Training Style
This programme consists of an interactive presentation of the relevant rules and good practice with questions and comments to and from the participants, interrupted by a large number of practical examples, including views of historic and current promotions.
Who Should Attend
The programme is ideal for:
Compliance Officers and Staff
Marketing and Sales Executives and Staff
Technical specialists involved in product development
Risk managers
Lawyers and legal professionals
People generally interested in financial products
Financial Promotion and Appropriateness
For 3 registrations from the same entity, a standard 10% discount will apply. For over 4 registrations please contact us.
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