Upcoming Seminars
Financial Promotions, Appropriateness and Product Governance
The EIMF Live Online Learning Experience
EIMF subject-matter experts deliver engaging and interactive courses across a broad spectrum of areas, that can be enjoyed in the comfort of your own chosen environment. Read more
Course Overview
Everyone wants to know how to put their product or service out in front of future customers in a multi-channel world. It is also a world where the European Securities and Markets Authority and CySEC have already intervened in a significant way to dictate the forms of marketing allowed in the Contracts for Differences market. Marketing regulation is not confined to financial services regulators. The Cyprus Advertising Regulatory Organization (CARO) has its own rules. All of these regimes are modelled around the “fair, clear and not misleading” found in MiFID 2. That directive and its subordinate legislation create a common financial promotions regime for Europe. This in turn has created a common industry involved in trying to reconcile compliance rules designed for a static advertising world with the demands of modern media.
Product governance is probably the most important new subject area for financial services professionals in the EU. It finally entered the regulatory vocabulary at European level with the implementation of MiFID 2, closely followed by that of the Insurance Distribution Directive’s own provisions on the subject. ESMA has already intervened in the marketing and promotion to retail customers of binary options and contracts for differences and Cyprus has responded to the ending of the ESMA measures by implementing its own intervention in September 2019.
This course looks at promotions under MiFID of all kinds, not just from the financial services compliance viewpoint but also advertising standards and good marketing. Adam always brings to courses examples of good, bad and sometimes dangerous promotions. He also likes looking at websites of participants’ competitors and various digital media channels to see what works and what does not. The course will also cover the process of carrying out product governance, the structures that businesses need to have in place to meet the regulators’ objectives.
Training Fee
Financial Promotions, Appropriateness and Product Governance
€250.00 – €420.00
The above fee is subject to 19% VATDescription
Additional Information
| Are you applying for the HRDA subsidy? | Yes, No |
|---|
Event Details
Event Details
Day 1: October 18, 2021 | 10:00-12:45
Day 2: October 21, 2021 | 10:00-12:45
Day 3: November 08, 2021 | 10:00-12:45
Day 4: November 12, 2021 | 10:00-12:45
Start time: 10:00 EEST
End time: 12:45 EEST
Venue: Live Online
Coordinates: 10 | Duration: 10 hrs
Directions: Adam Samuel (view the trainer's bio below)
Phone: +35722274470
Email: info@eimf.eu
For over 4 registrations please contact us.
Start Date: 18 October 2021
Venue: Live Online
CPD Units: 10 | Duration: 10 hrs
Phone: +35722274470
Training Schedule
October 18, 2021 | 10:00-12:45
October 21, 2021 | 10:00-12:45
November 08, 2021 | 10:00-12:45
November 12, 2021 | 10:00-12:45
Industry Expert: Adam Samuel (view the trainer's bio below)
