We are living in a world where the use of different digital media is an integral part of many financial institutions’ marketing strategies and just a habit into which staff may fall. Knowing what you can and cannot do on character-limited media, communication tools where the records fade, older media such as websites is central to modern business.
This course will cover all these vital areas, but it also deals with the management of client responses to such communications, including complaint identification, recognising that most digital media permits client interaction.
Training Objectives
By the end of the programme, participants should be able to:
Training Outline
Introduction
Digital media viewed by society generally
MiFID II and associated materials
Other digital media issues
Risk management
Training Style
This programme consists of an interactive presentation of the relevant rules and good practice with questions and comments to and from the participants, interrupted by a large number of practical examples, including views of twitter accounts and websites (of companies not participating).
Who Should Attend
The programme is ideal for: