Promoting Financial Products, Appropriateness and Non-Advised Transactions

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March 9, 2021 10:00 am
Live Online   View map
CPD Units
5 hrs
€180 + VAT


Tuesday 09/03/2021 - 10:00-12:45

Thursday 11/03/2021 - 10:00-12:45

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Event Details


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Course Overview


Everyone wants to know how to put their product or service out in front of future customers in a multi-channel world. It is also a world where the European Securities and Markets Authority and CySEC have already intervened in a significant way to dictate the forms of marketing allowed in the Contracts for Differences market.


Marketing regulation is not confined to financial services regulators. The Cyprus Advertising Regulatory Organization (CARO) has its own rules. All of these regimes are modelled around the “fair, clear and not misleading” found in MiFID 2. That directive and its subordinate legislation create a common financial promotions regime for Europe. This in turn has created a common industry involved in trying to reconcile compliance rules designed for a static advertising world with the demands of modern media.


Firms selling complex products without recommending them almost invariably must face up to a need to carry out appropriateness testing. Knowing when and how to do this and then appreciating what should be done with the results is a key task for non-advisory firms.



Training Objectives


By the end of the programme, participants will be able to:

  • Understand the key MiFID and MiFID-related provisions on financial promotions and appropriateness testing
  • Read promotions and spot their strengths and weaknesses
  • Apply the concepts of standalone compliance and regulatory media neutrality
  • Apply “fair, clear and not misleading” to a variety of different media
  • Identify the types of promotion that carry the lowest compliance risk
  • Understand the basics of risk management in relation to promotions and digital media
  • Know when they have to carry out appropriateness testing
  • Understand the appropriateness testing conditions required
  • Know what to do with the results of the appropriateness testing



Adam Samuel

Adam Samuel is a lawyer qualified in the UK and the USA. Since 1996, Adam has run his own training and consulting business, helping out regulators in three continents on customer-facing issues. He has the qualifications required of financial, mortgage and equity release advisers and the UK CISI compliance diploma.

Adam wrote the only book on consumer financial services complaint handling in the UK and a guide to the SFC Code for Intermediaries in Hong Kong. The Gibraltar Supreme Court followed his expert evidence in van Geens v. Jyske Bank on product risk, compliance and advice standards around the world. Adam has broadcast on a number of BBC domestic and World Service programmes, including the national news, on financial services compliance and banking issues.
See all courses by Adam Samuel