What if the reason your employees aren’t reading the policy document has nothing to do with the policy – and everything to do with how the human brain works?

Compliance professionals spend enormous energy creating rules, writing documentation, and designing training. Yet despite their best efforts, people still don’t read, retain, or act on what they’re given. The problem isn’t your content. It’s that most compliance approaches are built on a myth: that people are fully rational, attentive, and logical.

Behavioural science tells a very different – and far more useful – story.

In this free, interactive webinar, we’ll show you how understanding the quirks and shortcuts of the human brain can transform the way you approach compliance. You’ll discover why the average adult makes up to 35,000 decisions a day (and how they possibly cope), what concepts like the primacy effect, social proof, and availability bias actually mean in practice, and – crucially –  how you can use these insights to make compliance easier, stickier, and more effective.

This isn’t theory for theory’s sake. We’ll walk you through some real-world examples and practical applications.

Whether you’re new to behavioural science or simply curious about whether it could work in your organisation, this webinar is your starting point.

Join us to:

• Experience behavioural science in action through a live interactive exercise
• Understand why the traditional compliance approach so often falls short
• Discover practical, evidence-backed techniques you can apply straight away
• Get a first look at our brand-new course: Achieving Compliance with Behavioural Science

This webinar also marks the launch of Behaves and LGCA’s course on behavioural sciences and compliance that is now available on LGCA’s e-shop. As a registrant to this webinar, you will receive a 20% early bird discount on this course.

Speaker

Shelley Hoppe | Founder & Director | BEHAVES Academy