Booking options
€290 - €530

€290 - €530
In-person
12 CPD Units | 12 Hours
HRDA Subsidised
Course Overview
In today's competitive and fast-evolving marketplace, sales teams must move beyond traditional techniques to stay ahead - combining strategic thinking, strong customer relationships, and digital fluency. Many sales professionals, however, lack structured training in modern methodologies and AI-driven tools, leaving organisations exposed to inconsistent performance and missed growth opportunities.
This practical programme addresses that gap by equipping sales professionals and business leaders with the mindset, methods, and technology needed to accelerate sales performance. Built around the "Acceleration" methodology, the course explores the strategic pillars driving sales growth - from communication, prospecting, and objection handling to closing techniques, customer retention, and the integration of artificial intelligence in marketing and CRM systems.
Through a blend of theory, real-world case studies, and hands-on AI exercises, participants leave with practical tools to achieve measurable improvements in sales outcomes, customer engagement, and overall business agility.
Training Objectives
By the end of this programme, participants will be able to:
Apply the "Acceleration" methodology to identify and strengthen the key strategic pillars driving sales growth within their organisation.
Develop structured, customer-centric sales plans - from prospecting and lead qualification to persuasive presentations and effective closing.
Handle customer objections and negotiations confidently using proven, real-world tested techniques.
Build stronger client relationships through ethical, empathetic, and emotionally intelligent communication.
Leverage AI-powered tools and CRM platforms (e.g., MamaCRM) to enhance lead nurturing, marketing alignment, and sales efficiency.
Integrate marketing and sales efforts to create a unified, synergistic approach to customer acquisition and retention.
Design follow-up and customer service strategies that improve loyalty and long-term account value.
Evaluate personal and team sales performance, using feedback and self-assessment to drive continuous improvement.
Translate training insights into a concrete, actionable sales growth plan aligned with individual and organisational goals.
Training Outline
The "Acceleration" Growth Methodology
Diagnosis Phase
Improvement Phase (Strategy, Marketing, Sales, Financials)
Organisation Phase (Human Resources, Leadership & Culture, Organisational Structure, Processes, Technology & Innovation, Continuous Improvement)
Interactive Mapping Exercise
Understanding Sales
Definition of Sales
The Complete Sales System
Approach & Sales Process
Techniques and Tools
Buyer Persona Analysis
SWOT Analysis
Customer Journey and Touchpoint Mapping
Prospecting
Identifying Leads
Qualifying Leads
Lead Scoring
Presentations that Sell
Key Elements of an Effective Sales Presentation
Capturing Attention and Building Trust
Storytelling and Persuasion
Peer Feedback Exercise
Handling Objections
Common Objections and Solutions
Interactive Resistance Scenarios
Role Play: Objection Management
Reflection and Feedback
Closing the Sale
Closing Approaches and Techniques
Psychological Triggers
Knowledge Check Quiz
Follow-Up & Customer Service
Effective Follow-Up Methods
Managing Existing Customers
Customer Retention and Loyalty
CRM-Based Follow-Up Automation
Sales Secrets & Urgency Creation
Creating a Sense of Urgency
Ethical Persuasion vs. Pressure Tactics
Designing Action-Driving Messages
Marketing & Sales Synergy
Role of Marketing in Supporting Sales
Core Marketing Concepts
AI-Driven Marketing Insights
Artificial Intelligence in Sales
Introduction to AI
AI Applications in Sales & Marketing
Hands-On Demo (MamaCRM)
Designing an AI Workflow for Lead Nurturing
Future Trends in AI Sales Enablement
Communication Excellence
Verbal and Non-Verbal Communication
Written Communication Techniques
Emotional Intelligence & Empathy
Ethical Communication Practices
Technology and Communication
Action Planning
Personal Sales Growth Goals
Action Planning Tools
Peer Review and Accountability
Who Should Attend
This course is ideal for:
Sales and marketing professionals across sectors
Account managers and business development executives
SME owners and entrepreneurs
Customer relationship and key account managers
New or experienced salespeople seeking structured improvement
Sales team leaders looking to enhance team effectiveness
Training Style
The programme blends short lectures, group discussions, role plays, and hands-on AI exercises to build both knowledge and practical skills. Learning is reinforced through self-assessment tools, real-world case studies, and interactive simulations. Participants receive personalised feedback throughout, enabling them to immediately apply the "Acceleration" methodology and AI-driven sales techniques to their own workplace.
CPD Recognition
This programme may be approved for up to 12 CPD units in Personal and Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
In-house Training
For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.

Silia Vassiliou
Mindset Coach | Keynote Speaker | HRDA Certified Trainer | AI, VR, Social Innovation (EULEP) Certified Trainer
Silia Vassiliou is an award-winning business strategist and MBA professional with over three decades of experience driving growth and innovation across Cyprus's business landscape. Recognised as Cyprus Businesswoman of the Year 2013 (and nominee in 2012 and 2014), she has a proven track record of helping organisations accelerate performance through strategic thinking and digital transformation — having spearheaded Sigma Live, Cyprus's first online news portal, and co-founded 360 Digital Degrees / BLEND Digital, an internationally acclaimed agency with over 42 awards. A certified HRDA trainer and EULEP-certified specialist in AI, VR, and Social Innovation, Silia brings a unique blend of commercial acumen and cutting-edge technological expertise to this programme. As a Neuroscience Coach, she also integrates insights into human behaviour and decision-making, helping sales professionals strengthen communication, build customer trust, and confidently apply AI-driven tools to accelerate measurable sales results.
The invoice is issued on the day the course starts.
Payments can be made by bank transfer, cheque, or credit card.
Certificates are issued within 7–10 days after the course has been completed, provided that the invoice has been paid.
Once your certificate has been issued, you will receive an automated email from Cademy notifying you that it is available.
Click the Get Your Certificate button in the email to download your certificate.
You can also access it from your Cademy account:
To access the course materials, such as presentations and recordings:
The Human Resource Development Authority (HRDA) of Cyprus is a semi-government governmental organisation that supports the development of workforce skills through training and development initiatives. Eligible training programmes approved by the HRDA may qualify for a subsidy, reducing the participation cost for eligible organisations and individuals, subject to the HRDA's terms and conditions.
The HRDA subsidy is available to:
To receive the subsidy, eligible persons must attend at least 75% of the course.
ERMIS is the online platform of the Human Resource Development Authority (HRDA) of Cyprus, used for managing training programme registrations, participant details, subsidy applications, and attendance records. All participants attending HRDA-approved courses must have an ERMIS profile and use the platform’s attendance register to check in and check out during each course session. https://ermis.anad.org.cy/
To attend an HRDA-approved course, you must:
See the FAQs below for detailed instructions.
Yes. ALL participants attending HRDA-approved courses must have an ERMIS profile, whether applying for the subsidy or not.
You can create or access your ERMIS profile here: https://ermis.anad.org.cy/
After booking your course through the EIMF website, you must also register through ERMIS, provided that the required profile(s) have already been created.
You must register through your personal ERMIS profile.
For example: If your organisation includes multiple companies, make sure each participant is registered under the correct company profile.
Around one week before the course starts (or immediately after booking if you register less than one week before the course), we will email you the HRDA course details and instructions on how to complete your ERMIS registration.
When registering for the course through ERMIS, you must upload both of the following documents obtained from the Public Employment Service:
You must update your ERMIS profile:
When submitting your request, you must upload one of the following:
Yes. All participants must log onto the ERMIS system and check onto the attendance register when they join a course session and check out when they leave a course session, as HRDA records attendance.
To receive the subsidy, eligible persons must attend at least 75% of the course. Check-ins and check-outs reflect actual attendance.