Course Images

Accelerating Sales Performance: From Strategy to AI Driven Execution

Accelerating Sales Performance: From Strategy to AI Driven Execution

Highlights

  • In-person

  • 12 CPD Units | 12 Hours

  • HRDA Subsidised

Dates

  • November 2026
      to   (2 sessions)
    Delivered In-Person in Nicosia
    €290 - €530
    Book
    View Dates Hide Dates
    • to
      Delivered In-Person in Nicosia
    • to
      Delivered In-Person in Nicosia

Description

Course Overview

In today's competitive and fast-evolving marketplace, sales teams must move beyond traditional techniques to stay ahead - combining strategic thinking, strong customer relationships, and digital fluency. Many sales professionals, however, lack structured training in modern methodologies and AI-driven tools, leaving organisations exposed to inconsistent performance and missed growth opportunities.

This practical programme addresses that gap by equipping sales professionals and business leaders with the mindset, methods, and technology needed to accelerate sales performance. Built around the "Acceleration" methodology, the course explores the strategic pillars driving sales growth - from communication, prospecting, and objection handling to closing techniques, customer retention, and the integration of artificial intelligence in marketing and CRM systems.

Through a blend of theory, real-world case studies, and hands-on AI exercises, participants leave with practical tools to achieve measurable improvements in sales outcomes, customer engagement, and overall business agility.


Training Objectives

By the end of this programme, participants will be able to:

  • Apply the "Acceleration" methodology to identify and strengthen the key strategic pillars driving sales growth within their organisation.

  • Develop structured, customer-centric sales plans - from prospecting and lead qualification to persuasive presentations and effective closing.

  • Handle customer objections and negotiations confidently using proven, real-world tested techniques.

  • Build stronger client relationships through ethical, empathetic, and emotionally intelligent communication.

  • Leverage AI-powered tools and CRM platforms (e.g., MamaCRM) to enhance lead nurturing, marketing alignment, and sales efficiency.

  • Integrate marketing and sales efforts to create a unified, synergistic approach to customer acquisition and retention.

  • Design follow-up and customer service strategies that improve loyalty and long-term account value.

  • Evaluate personal and team sales performance, using feedback and self-assessment to drive continuous improvement.

  • Translate training insights into a concrete, actionable sales growth plan aligned with individual and organisational goals.


Training Outline

The "Acceleration" Growth Methodology

  • Diagnosis Phase

  • Improvement Phase (Strategy, Marketing, Sales, Financials)

  • Organisation Phase (Human Resources, Leadership & Culture, Organisational Structure, Processes, Technology & Innovation, Continuous Improvement)

  • Interactive Mapping Exercise

Understanding Sales

  • Definition of Sales

  • The Complete Sales System

  • Approach & Sales Process

  • Techniques and Tools

  • Buyer Persona Analysis

  • SWOT Analysis

  • Customer Journey and Touchpoint Mapping

Prospecting

  • Identifying Leads

  • Qualifying Leads

  • Lead Scoring

Presentations that Sell

  • Key Elements of an Effective Sales Presentation

  • Capturing Attention and Building Trust

  • Storytelling and Persuasion

  • Peer Feedback Exercise

Handling Objections

  • Common Objections and Solutions

  • Interactive Resistance Scenarios

  • Role Play: Objection Management

  • Reflection and Feedback

Closing the Sale

  • Closing Approaches and Techniques

  • Psychological Triggers

  • Knowledge Check Quiz

Follow-Up & Customer Service

  • Effective Follow-Up Methods

  • Managing Existing Customers

  • Customer Retention and Loyalty

  • CRM-Based Follow-Up Automation

Sales Secrets & Urgency Creation

  • Creating a Sense of Urgency

  • Ethical Persuasion vs. Pressure Tactics

  • Designing Action-Driving Messages

Marketing & Sales Synergy

  • Role of Marketing in Supporting Sales

  • Core Marketing Concepts

  • AI-Driven Marketing Insights

Artificial Intelligence in Sales

  • Introduction to AI

  • AI Applications in Sales & Marketing

  • Hands-On Demo (MamaCRM)

  • Designing an AI Workflow for Lead Nurturing

  • Future Trends in AI Sales Enablement

Communication Excellence

  • Verbal and Non-Verbal Communication

  • Written Communication Techniques

  • Emotional Intelligence & Empathy

  • Ethical Communication Practices

  • Technology and Communication

Action Planning

  • Personal Sales Growth Goals

  • Action Planning Tools

  • Peer Review and Accountability


Who Should Attend

This course is ideal for:

  • Sales and marketing professionals across sectors

  • Account managers and business development executives

  • SME owners and entrepreneurs

  • Customer relationship and key account managers

  • New or experienced salespeople seeking structured improvement

  • Sales team leaders looking to enhance team effectiveness


Training Style

The programme blends short lectures, group discussions, role plays, and hands-on AI exercises to build both knowledge and practical skills. Learning is reinforced through self-assessment tools, real-world case studies, and interactive simulations. Participants receive personalised feedback throughout, enabling them to immediately apply the "Acceleration" methodology and AI-driven sales techniques to their own workplace.


CPD Recognition

This programme may be approved for up to 12 CPD units in Personal and Professional Development. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.


In-house Training

For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.


HRDA Banner.png

Facilitators

  • Silia Vassiliou

    Silia Vassiliou

    Mindset Coach | Keynote Speaker | HRDA Certified Trainer | AI, VR, Social Innovation (EULEP) Certified Trainer

    Silia Vassiliou is an award-winning business strategist and MBA professional with over three decades of experience driving growth and innovation across Cyprus's business landscape. Recognised as Cyprus Businesswoman of the Year 2013 (and nominee in 2012 and 2014), she has a proven track record of helping organisations accelerate performance through strategic thinking and digital transformation — having spearheaded Sigma Live, Cyprus's first online news portal, and co-founded 360 Digital Degrees / BLEND Digital, an internationally acclaimed agency with over 42 awards. A certified HRDA trainer and EULEP-certified specialist in AI, VR, and Social Innovation, Silia brings a unique blend of commercial acumen and cutting-edge technological expertise to this programme. As a Neuroscience Coach, she also integrates insights into human behaviour and decision-making, helping sales professionals strengthen communication, build customer trust, and confidently apply AI-driven tools to accelerate measurable sales results.

Frequently Asked Questions

  • When will I receive my invoice?

    The invoice is issued on the day the course starts.

  • What payment methods are accepted?

    Payments can be made by bank transfer, cheque, or credit card.

  • When will my certificate be issued?

    Certificates are issued within 7–10 days after the course has been completed, provided that the invoice has been paid.

  • How can I access my certificate?

    Once your certificate has been issued, you will receive an automated email from Cademy notifying you that it is available.

    Click the Get Your Certificate button in the email to download your certificate.

    You can also access it from your Cademy account:

    1. Log in to your Cademy account from https://cademy.io
    2. Click on My Account from the top-right corner.
    3. From the drop-down menu select My Courses and Bookings.
    4. Choose the relevant course.
    5. Under Participants, click the three dots located next to your name. 
    6. Select Get Certificate.
  • Where can I access the course material?

    To access the course materials, such as presentations and recordings:

    1. Log in to your Cademy account from https://cademy.io
    2. Click on My Account from the top-right corner.
    3. From the drop-down menu select My Courses and Bookings.
    4. Choose the relevant course.
    5. Under Extra Details, you will find all the available course materials.
  • What is the HRDA?

    The Human Resource Development Authority (HRDA) of Cyprus is a semi-government governmental organisation that supports the development of workforce skills through training and development initiatives. Eligible training programmes approved by the HRDA may qualify for a subsidy, reducing the participation cost for eligible organisations and individuals, subject to the HRDA's terms and conditions.

  • Who is eligible for the HRDA subsidy?

    The HRDA subsidy is available to:

    • Companies registered in Cyprus that are applying for their employees.
    • Unemployed individuals who meet the eligibility requirements (see the FAQ below for required documents).
    • Self-employed individuals registered as self-employed in their ERMIS profile.

    To receive the subsidy, eligible persons must attend at least 75% of the course. 

  • What is ERMIS?

    ERMIS is the online platform of the Human Resource Development Authority (HRDA) of Cyprus, used for managing training programme registrations, participant details, subsidy applications, and attendance records. All participants attending HRDA-approved courses must have an ERMIS profile and use the platform’s attendance register to check in and check out during each course session. https://ermis.anad.org.cy/

  • What is the process for attending an HRDA-approved course?

    To attend an HRDA-approved course, you must:

    1. Register for the course through the EIMF website.
    2. Create the necessary ERMIS profile(s).
    3. Register for the course through ERMIS.
    4. Complete any additional HRDA requirements if you are applying for the subsidy as an unemployed or self-employed individual.
    5. Log onto ERMIS and check in through the relevant attendance register when you join the course session and check out when you leave each course session.

    See the FAQs below for detailed instructions.

  • Is an ERMIS profile required?

    Yes. ALL participants attending HRDA-approved courses must have an ERMIS profile, whether applying for the subsidy or not.

    • Companies applying for the HRDA subsidy for their employees:
    1. The company must have an ERMIS profile as a Legal Entity.
    2. The company must have their Employer role approved on the ERMIS system.
    3. Each participating employee, as well as a company authorised person and the company’s director, must have an ERMIS profile as a Natural Person
    4. The employees' and representatives’ profiles must be linked to the company's ERMIS profile.
    • All Individuals
    1. Must have an ERMIS profile as a Natural Person.

    You can create or access your ERMIS profile here: https://ermis.anad.org.cy/

  • How do I register for an HRDA-approved course through ERMIS?

    After booking your course through the EIMF website, you must also register through ERMIS, provided that the required profile(s) have already been created.

    • If you are registering as an individual:

    You must register through your personal ERMIS profile.

    • If a company is applying for the HRDA subsidy for its employees:
    1. Registration must be completed through the company’s ERMIS profile.
    2. The company profile used for registration must match the payroll company where each participant is employed.

    For example: If your organisation includes multiple companies, make sure each participant is registered under the correct company profile.

    Around one week before the course starts (or immediately after booking if you register less than one week before the course), we will email you the HRDA course details and instructions on how to complete your ERMIS registration.

  • What documents do unemployed individuals need to apply for the HRDA subsidy?

    When registering for the course through ERMIS, you must upload both of the following documents obtained from the Public Employment Service:

    1. A referral for participation in HRDA Multicompany courses (Παραπεμπτικό για Πολυεπιχειρησιακά Προγράμματα της ΑνΑΔ).
    2. An ES19 form confirming that you were unemployed from at least the course start date.
  • What do self-employed individuals need to do to apply for the HRDA subsidy?

    You must update your ERMIS profile:

    1. Log in to your ERMIS profile and select the Self-employed role from the available roles.
    2. Complete and submit the request.
    3. Once your request has been approved, you can register for courses and apply for the HRDA subsidy as a self-employed individual.

    When submitting your request, you must upload one of the following:

    1. A confirmation letter from the Social Insurance Services confirming acceptance of your registration as a self-employed person.
    2. A Confirmation letter from the Social Insurance Services confirming your self-employed status.
    3. Proof of payment of Social Insurance contributions for the most recent quarter (available through SISnet). 
  • Is the check-in and check-out process in ERMIS mandatory?

    Yes. All participants must log onto the ERMIS system and check onto the attendance register when they join a course session and check out when they leave a course session, as HRDA records attendance.

    To receive the subsidy, eligible persons must attend at least 75% of the course. Check-ins and check-outs reflect actual attendance.
     

Days
Hours
Minutes
Seconds

Early bird discount

13 November 2025

Navigating Conflict for Collaborative Teams: Leading with Confidence

Join us to gain insights from Alana Hill, learn practical strategies for turning conflict into opportunity, and discover how challenges can drive growth and stronger team performance.

Days
Hours
Minutes
Seconds

Limited Time

30% Discount

On All Self-Paced eLearning CPD Courses in Financial Regulation

Days
Hours
Minutes
Seconds

Limited Availability

05 June 2025

Corporate Governance Today: Trends and Challenges

Hosted by the EIMF and the Chartered Governance Institute

Engage with 20+ leading experts and earn 6 CPD units in Financial Regulation.

Get Inspired by Our Head of Accounting

Think. Choose. Grow.

Not sure if it’s right for you? Let’s talk.

Days
Hours
Minutes
Seconds

limited time

PAIR UP AND SAVE

BUY ONE, GET ONE FREE

Short Self-Paced Online Courses

Days
Hours
Minutes
Seconds

Limited time

New Year, new you

10% discount on All Courses

Discount Coupon: NYNY10

Valid until 31 Jan 2025 23:59

EIMF's Christmas Advent Calendar

Unwrap the Gift of Knowledge this Festive Season!

Register now to receive a valuable educational resource each day and be automatically entered into our Grand Christmas Draw on 24th December – Don’t miss out!

Days
Hours
Minutes
Seconds

Limited time

black friday has arrived

up to 40% discount

On Self-Paced eLearning Courses

Days
Hours
Minutes
Seconds

Limited Availability

17 October 2024

Regulatory & AFC Compliance Conference

Hosted by the ACAMS Cyprus Chapter and the EIMF.

Engage with 17 leading experts, explore 12 critical areas, earn 6 CPD units in Financial Regulation, gain 4 ACAMS credits, and receive a Certificate of Participation.

Celebrate 9 Years with EIMF

EIMF Has Assisted 6,000+ Professionals Get Certified

 

Ready for your next professional certification? Choose from 9 self-paced eLearning courses and enjoy a 30% discount!

*complete your purchase before 21 April 2024

Starts 20 February 2024

Master in Governance,
Risk & Compliance

Accredited by the CyQAA, our GRC programme empowers you to navigate complex regulations, manage risks, and fortify governance structures. Dive into a dynamic learning experience that ensures ethical operations, regulatory compliance, and risk reduction.

✅ Explore Scholarships & Financial Aid ✅ Discover the Match Funding Scheme