The Evolving Landscape of [Modern] Marketing

The Evolving Landscape of [Modern] Marketing

Join us for a free seminar exploring how marketing has transformed over the past decade. We’ll look at the real challenges facing marketing teams — particularly in high-risk industries — and how the shift from traditional tactics to today’s more complex, multi-faceted approach is reshaping the game.

Let’s be clear: marketing isn’t just one function anymore. It’s now a full-blown ecosystem — think events, roundtables, paid social, affiliate programmes, influencer partnerships — all working in tandem. We’ll also unpack how AI and data-driven marketing are changing not just strategies, but entire job roles, as the industry continues to evolve.

 

And we’ll share real examples of how paid social is helping fintech and forex brands reach entirely new audiences.

 

Register today — this seminar is suitable for everyone.

 

Whether you’re knee-deep in marketing or just curious about what’s going on, it’s a brilliant opportunity to get up to speed on the latest trends — and take a closer look, through Aleph’s eyes, at how social media is driving change.

 

Speaker | Christina Maria Tzianou | A seasoned professional with 20 years of experience in sales and marketing, spanning the IT industry and, more recently, iGaming and fintech. Certified business coach. Currently serving as a Client Partner at Aleph, with a passion for helping companies grow through paid advertising, while creating successful case studies that deliver lasting, positive business impact.

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EIMF
  • Date : 08 Oct 2025
  • Time : 16:45 - 18:00 (Europe/Athens)
  • Venue : EIMF Premises
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