SOSTAC® Certified Planner

SOSTAC® Certified Planner – How to write the perfect digital marketing plan

Leading to the SOSTAC® Certified Planner Qualification


Business professionals and owners are facing many challenges in incorporating and integrating their business development and marketing campaigns. They need to understand that marketing cannot be a standalone activity, and it takes a lot to plan activities and stitch online together with offline to create an effective strategy.

The consumer in this digital age expects companies to be creative and personalised with their messaging, to deliver through the channel that they want, at the exact moment they want it. So how can companies keep their strategy updated when their focus (potential client) is a moving target?

This course reflects the need for practicable responses to the most common challenges facing companies in grappling with digital challenges and opportunities.

What you will Learn

This course aims to enable participants to achieve the following objectives


  • During this course participants will learn how to boost their short term marketing results via proven techniques, and how to build long-term sustainable competitive advantage by developing a more strategic perspective that focuses on results.
  • They will also learn how to develop a better marketing plan by using PR Smith’s SOSTAC® model which stands for situation analysis, objectives, strategy, tactics, actions and controls.
  • They will prepare for the examination to become a Qualified SOSTAC Certified Planner



What the participants should take away from the workshop

  • the major principles of marketing and the digital marketing ecosystem
  • understand and be able to apply the marketing mix to their organization
  • the marketing tools available to them for both offline and online campaigns
  • how to create marketing plans using the SOSTAC® planning model tool
  • how to avoid the classic mistakes in planning campaigns
  • how to exploit new digital tactical tools, build an integrated strategy, develop your plan and measure results to ensure you continually boost your results
  • how to plan and optimize their marketing plans

Your Take-away Toolkit

  • sostacSOSTAC® Marketing Plan Workbook  (containing tutorials, videos & articles)
  • Marketing Plan Book: SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan

Once you register for the examination you can:

  • Download your SOSTAC® Planning Manual Extra*( a non-transferable document). This your guide. Estimated study time is approximately 30 hours. *This manual is similar to the Associates manual it contains an extra section (taken from the SOSTAC® Guide to writing your perfect digital marketing plan)
  • Access SOSTAC® summary plans or Case Studies (how SOSTAC® is applied at campaign level).
  • Access SOSTAC® Success Stories (how senior managers have applied SOSTAC® to their businesses)
  • Get PR Smith Blog Feed all in one place and enjoy cutting edge posts from Gamification, to Virtual Reality to the Internet of Things).
  • Access network/directory of SOSTAC® certified professionals



DATE: 7, 8, 13 February

DURATION: 21 Hours

LOCATION: EIMF Premises, Nicosia

TIME: 09:00 - 17:00

FEES: HRDA eligible €283, non-HRDA eligible €640 (both + €121.60 VAT)

Registration Form

You can register by sending the completed registration form above to or via fax to 2227 4475. If you need help completing the form, please give us a call at 2227 4470

Course Brochure


Assessment: you can register for the examination at a cost of £150 (includes one free test re-sit if required)

1 hour, open book, online MCQ test based on a case study (Pass mark: 60%). Take the the SOSTAC® CERTIFIED PLANNER online test after you have read the manual or attended a workshop or read either of the books. Get an

  • instant result,
  • instant feedback
  • instant certificate* (we will also send you an official certificate by post)

In-House Training

If you would like to discuss bringing this or another topic to your organization on an in-house basis please call us at 22274470 or email us at


PR Smith

Paul has helped hundreds of companies from IBM to KPMG to innovative start-up businesses to boost their results and create sustainable competitive advantage by integrating creative marketing with cutting edge digital marketing tool. His six marketing books are published in seven languages in both print and ebook versions. His best-selling books are listed as the main texts for many venerable institutions from the Chartered Inst. of Marketing to the Inst. of Direct & Digital Marketing. Paul believes in edutainment which means his books, and carefully structured workshops, are entertaining and educational. His unique SOSTAC® Marketing Planning System is used by organisations around the world. Paul‘s personal passion is his social media driven, Great Sportsmanship Programme, designed to inspire a new generation into global citizenship while boosting literacy in youths.