Training Objectives

By the end of this training, participants will be able to:

• Understand the key provisions of the Betting Law of 2019 and the relevant Directives governing advertising and sponsorships.
• Identify prohibited and restricted advertising practices in the betting sector.
• Apply responsible gambling principles in marketing and promotional activities.
• Evaluate the ethical implications of sponsorship agreements and partnerships.
• Recognise the importance of protecting vulnerable players through compliant advertising.
• Develop compliant and socially responsible marketing strategies.
• Assess real-life examples of regulatory breaches and enforcement actions.
• Implement internal controls to ensure ongoing compliance with advertising and player protection obligations.

Training Outline

1. Advertising Compliance & Restrictions

The NBA’s Regulatory Framework for Marketing and Responsible Promotion

• Overview of the National Betting Authority’s (NBA) supervisory role.
• Principles of ethical and responsible advertising in betting.

Key Legal Obligations

• Code of Advertising (Directive CA.02.2021).
• Betting Law 37(I)/2019 – advertising and marketing provisions.

Prohibited Practices

• Targeting minors and vulnerable persons.
• Misleading or deceptive claims and inducements.
• Unsubstantiated promises of financial gain or guaranteed success.

Mandatory Responsible Gaming Messaging

• Placement, visibility, and frequency requirements.
• Integration across digital, broadcast, and social media channels.

Case Examples and Best Practices

• Comparative analysis of compliant vs. non-compliant campaigns.
• Lessons from enforcement cases and corrective measures.

2. Sponsorships, Endorsements & Player Protection

Regulatory Framework for Sponsorships

• Sponsorship and partnership rules under Directive CA.02.2021.
• Reference to the NBA’s Practical Guide on the Code of Advertising.

Transparency and Disclosure Requirements

• Obligations for sponsors, affiliates, and third-party promoters.
• Branding visibility and disclosure standards.

Managing Sponsorship Agreements

• Collaborations with sports clubs, athletes, and media partners.
• Inclusion of responsible gaming clauses in contracts.

Responsible Communication within Sponsorship Activities

• Embedding responsible gaming messages and player protection measures.

Integration of Player Protection Regulations

• Practical application of the “Player Protection Regulations “within marketing strategy.
• Cross-reference with Directive 17.2024 – Protection of Players.

Case Studies and Enforcement Lessons

• Analysis of recent NBA rulings and best practice takeaways.

Who Should Attend

The programme is ideal for

• C-Level executives (Managing Directors and CEOs, COO)
• BoD members.
• AML compliance officers
• Risk Officers
• Front line persons working in the gaming sector
• Financial controllers
• Accountants
• Lawyers in:

– Betting companies

– Gaming and casino industry

– Regulatory Authorities

– Law Firms and Legal Consultants

– Financial Services Providers

– Software/Technology Providers

– Consulting Firms

– Sports Federations

Training Style

The programme has a practical delivery style with presentations, case studies, practical exercises, and direct-action points that will help participants apply the knowledge learned to keep their organisation compliant and the employees and customers safe.

CPD Recognition

This programme may be approved for up to 4 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.

In-house Training

For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.