The EIMF Live Online Learning Experience
Participants will receive access to the recorded sessions of the course.
EIMF subject-matter experts deliver engaging and interactive courses across a broad spectrum of areas, that can be enjoyed in the comfort of your own chosen environment. Read more
Everyone wants to know how to put their product or service out in front of future customers in a multi-channel world. However, this is also a world where the European Securities and Markets Authority and CySEC have already intervened in a significant way to dictate the forms of marketing allowed in the Contracts for Differences market and other financial services areas. Marketing regulation, though, is not confined to financial services regulators. The Cyprus Advertising Regulatory Organization (CARO) has its own rules. All of these regimes are modelled around the “fair, clear and not misleading” found in MiFID 2. That directive and its subordinate legislation create a common financial promotions regime for Europe. This in turn has created an EU-wide industry involved in trying to reconcile compliance rules designed for a static advertising world with the demands of modern media.
This course looks at promotions under MiFID of all kinds, not just from the financial services compliance viewpoint but also advertising standards and good marketing. Adam always brings to courses examples of good, bad and sometimes dangerous promotions. He also likes looking at websites of participants’ competitors and various digital media channels to see what works and what does not. The course will also cover the process of carrying out financial promotions governance and the structures that businesses need to have in place to meet the regulators’ objectives.
Firms that offer derivative-based products without offering advice on them typically have to test their customers’ “appropriateness” for them. The key issues here are asking the right questions, interpreting the answers sensibly and deciding what to do if customers fail the tests. This part of the course looks at these issues and the ESMA guidance in this area on how participants should go about this difficult task.
By the end of the programme, participants will be able to:
Financial promotions – digital to billboards
Who Should Attend
The programme is ideal for:
The training style is interactive involving a combination of discussions and presentation, group work and case studies (taken from real-live examples). Participants are encouraged to share their opinions from their different perspectives.
This programme may be approved for up to 5 CPD units in Financial Regulation. Eligibility criteria and CPD Units are verified directly by your association, regulator or other bodies which you hold membership.
For groups within the same organisation, this course may be customized to meet any specific needs and delivered in-house.
€200.00The above fee is subject to 19% VAT
21 in stock
Day 1: September 20, 2022 | 09:00-11:45
Day 2: September 22, 2022 | 09:00-11:45
Start time: 09:00 EEST
End time: 11:45 EEST
Venue: Live Online
Coordinates: 5 | Duration: 5 hrs
Directions: <a href="https://eimf.eu/event-organizer/adam-samuel-organizer/">Adam Samuel (view the trainer's bio here)</a>
Email: [email protected]