Boosting Business Results with SOSTAC

Boosting Business Results with SOSTAC® Digital Marketing Plans
The Cyprus Workshop

What is it?
A carefully structured, dynamic, intensive one day workshop from best-selling digital marketing author & global consultant, PR Smith, using his popular SOSTAC® Planning System voted in the Top 3 Marketing Models worldwide by the Chart. Inst. of Marketing’s Centenary Poll & adopted worldwide.


By the end of the day you will know:

  • How to add value using digital ‘sizzle’
  • How digital can create competitive advantage
  • How to convert visitors to life-time customers
  • How digital tools deliver better market intelligence
  • How to write the perfect digital marketing plan


Plus how to boost revenues:

  • 20 tips to gain customer trust online
  • 10 ways to convert more online visitors to customers
  • 5 ways to convert more customers to lifetime customers
  • How to avoid costly mistakes


Your Take-away Toolkit
SOSTAC® Marketing Plan Workbook  (containing tutorials, videos & articles)

Marketing Plan Book: SOSTAC® Guide To Writing
Your Perfect Digital Marketing Plan



PR Smith

Paul has helped hundreds of companies from IBM to KPMG to innovative start-up businesses to boost their results and create sustainable competitive advantage by integrating creative marketing with cutting edge digital marketing tool . His six marketing books are published in seven languages in both print and ebook versions. His best-selling books are listed as the main texts for many venerable institutions from the Chartered Inst. of Marketing to the Inst. of Direct & Digital Marketing. Paul believes in edutainment which means his books, and carefully structured workshops, are entertaining and educational. His unique SOSTAC® Marketing Planning System is used by organisations around the world. Paul‘s personal passion is his social media driven, Great Sportsmanship Programme, designed to inspire a new generation into global citizenship while boosting literacy in youths.


What They Say About PR Smith Workshops

“Brilliant”;  “Loved it” ;  “Unique approach”;  “Incredibly valuable”;  “Compelling content”;  “Excellent”       See full quotes


 Boosting Business Results with SOSTAC® Digital Marketing Plans

The Cyprus Workshop


When Is It? Wed 10 June 2015 (9am – 5pm)


Where is it? EIMF Classroom, Nicosia (101 Akropoleos Avenue, 3rd Floor)


What are the costs? 250 Euro + 19% VAT (we have only 35 places available so please reserve your place soon)



  • Situation Analysis
  • Objectives
  • Strategy
  • Tactics
  • Action
  • Control


By the end of this workshop you will be able to

  • Analyse your market
  • Clarify your objectives
  • Develop your strategy
  • Exploit  tactical channels
  • Know what to measure & when
  • Write an outline business plan or a marketing plan
  • Win and retain more business


You will understand

  • Social Media & The Ladder Of Engagement
  • Marketing Strategy
  • 20 Essentials to establish credibility & trust
  • 10 Ways to Boost Sales (visitors to customers)
  • 5  Ways to Boost Llifetime Customers
  • The Classic Mistakes to avoid online
  • Best Practice  tips, techniques and golden rules


MBA, B.Sc.(mngt), PG Dip Finance, Graduateship in Marketing, FCIM, MCIPR, MMII.


Consultancy & mentoring: Paul Smith has helped hundreds of companies from IBM to innovative SMEs by integrating creative marketing with cutting edge digital marketing tools including social media, digital body language, automated marketing and virtual worlds. Whether working at board level or ‘on the floor’ building stronger and more integrated marketing teams, Paul works in both B2B and B2C markets in Europe, USA, China, Middle East and Africa.


Books: His six books are published in seven languages. His SOSTAC ® Planning system is used across the world. Paul has also recently launched The Great Sportsmanship Programme in Dublin and Dubai, and soon, Colombo, – his personal passion and social media campaign to get sportsmanship back on the agenda of young people.


Training: Paul produced the UK’s only award winning PR training video and produced 10 Marketing training CDs with world gurus and top marketing directors – now used by organizations in over 60 countries. He produced the Chartered Institute of Marketing’s (CIM) online eMarketing course and wrote the recommended text, eMarketing eXcellence.  Paul also wrote the best-selling Marketing Communications text which CIM describe as ‘a marketing major alongside Peppers and Kotler’. Paul’s Great Answers To Tough Marketing Questions has two page answers to 100 marketing questions. His Strategic Marketing Communications book breaks new ground. Paul’s books are now translated into seven languages. The SOSTAC ® Guide To The Perfect Digital Marketing Plan is just released on Amazon (hybrid eBook) & also as a paper-back via


Workshops: From marketing teams in blue chips like IBM’s HQ in upstate New York or KPMG’s global digital HQ in Toronto to innovative start-up businesses on behalf of UK Trade & Investment,  The Marketing Institute, South Africa’s WESGRO Export Unit, Paul runs a wide variety of action based workshops that boost results and talks that inspire.


Personal Passion: Paul‘s own user-generated web site and book about Sportsmanship receives  rave reviews from BBC and sports celebrities.    The web site’s video clips, discussion areas  and  blog with new stories from readers is the start of a 20 year social  campaign to get sportsmanship back on the agenda.    


Paul Smith in Dublin