A training and development consultant since the 1980s, David Cotton specialises in leadership and management development, soft skills training and business strategy.  He spent over 20 years with two of the ‘Big 4’ consulting firms, first at Arthur Andersen and then at PwC, where, after working in IT systems design and development, he led a team of 100 trainers in 26 countries and then moved into a client facing role in which he specialised in managing training around major change projects for some of the firm’s top clients. A prolific author, David has won publishers’ best-seller awards for two of his 15 books and two international awards for an e-learning package on electronic marketplaces (online B2B exchanges).  He has designed electronic performance support systems and e-learning programmes and has scripted and directed a customer service training video. David has worked in four continents and more than 45 countries.