European Institute of Management and Finance | BOOST CONVERSIONS AND STOP LEADS FALLING THROUGH THE CRACKS WITH EMAIL MARKETING
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BOOST CONVERSIONS AND STOP LEADS FALLING THROUGH THE CRACKS WITH EMAIL MARKETING

Boost Conversions and Stop Leads Falling through the Cracks with Email Marketing

Free Public Lecture for Forex / Binary Options Operators

Email marketing is the most effective form of online marketing as reported by the Direct Marketing Association. 94% of users stated that checking their emails is there no 1 most regular online activity.​

Why sell 1 to 1 when you can sell 1 to many?

What if your business could convert more clients at the single click of a button?​

Email Marketing

Email marketing is also one of the most cost effective ways to promote your brand.

Year after year, the Direct Marketing Association reported that the average return per $1 spent on email marketing is $44, beating any other form of marketing.

 

​But if not done correctly email marketing ​​can get you in serious trouble. Your online reputation can be damaged and your email domain can end up in back lists, severly impacting your ability to communicate with your clients or potentially destroying your SEO rankings.​

 

During this session you will learn the following tools to increase sales conversions, customer loyalty and customer satisfaction:

  • How to write compelling marketing emails (content and graphics)​

 

  •  How to ​implement ​email marketing​automation

 

  • How ​to ​measure ​the ​success ​of ​your ​marketing ​automation ​campaigns​

 

  • How ​to ​create ​targeted, ​engaging ​follow-​up ​email campaigns

 

  • Case studies ​of ​how ​to ​apply​marketing ​automation ​and ​email​marketing for Forex and Binary Options ​brokers​

 

  • The 7 ​deadly ​marketing ​mistakes​brokers ​make ​in ​their ​online​marketing

Instructor: Tiz ​Gambacorta (CEO, DVFX.com, Email Marketing Professor at LUISS University)

Tiz G. Corta is an entrepreneur, lecturer, author and coach. He has been involved in the online industry since 1995 when he launched his first ecommerce store as a teenager. He then pursued a career as an investment banker before relinquishing the corporate lifestyle in favour of entrepreneurship and its freedom. Within one year his forex and binary options email marketing business grew to six figures monthly. Tiz and his team now provide fully outsourced email marketing services and consulting to forex, binary and iGaming operators helping them increase conversions and player volumes. In an increasingly competitive environment where differentiation and cross-channel marketing are key, he guarantees to increase email open rates by 50% or your money back (terms apply). Tiz also lectures on email marketing at LUISS University’s startup incubator in Rome, Italy.​

DATES: Limassol (22/06/2015), Nicosia (23/06/2015)

DURATION: 2 Hours

LOCATION: Limassol and Nicosia

TIME: 18:00 - 20:00

FEES: Free

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